Home > Planeta Formación y Universidades, Marketing and Strategic Consultancy Plan project

Planeta Formación y Universidades, Marketing and Strategic Consultancy Plan project

Planeta Formación Universidades is one of the brands belonging to Grupo Planeta, its activities focus on offering high quality training via universities and well known vocational training centres, such as Ostelea, EAE, OBS, Deusto Salud, Deusto Formación, etc. Its activities cover Vocational Training, , Continuous Training and University Training. It is committed to the values of employability, innovation, internationalisation and adaptability.

HOW DOES LIFTING GROUP DEVELOP A MARKETING PLAN FOR PLANETA FORMACIÓN Y UNIVERSIDADES?

Firstly, our Marketing Consultancy team  carried out a primary analysis phase, in which an internal analysis was defined, with an exhaustive benchmark of the competing groups at international level along with a study via internal kick off sessions to collect information, appraisals, perceptions and internal ideas from the internal decision making groups.

The Lifting Group team had the mission of identifying the values that defined the brand of Planeta Formación y Universidades, differentiating it from the umbrella brand of Grupo Planeta but at the same time without totally unlinking it.

An audit of the channels was conducted to then be able to define the marketing strategy, structured on four basic foundations that were the areas to be worked on, using the current brand situation as a basis:

In the final phase of drawing up the marketing plan, definitions were established of the KPIs and the measurement models to be used  to check that the marketing plan complied with the set objectives and to keep a record of the results to enable more flexibility in adjustments of strategy alignment.

These actions started off with the launch of the brand  Planeta Formación y Universidades, which accompanied the renewed web platform and the inauguration of the new corporate centre of L’Hospitalet de Llobregat.

We are grateful for the trust placed in our teams and we are proud of being allowed to develop a project like this one, which motivated and committed our teams from the start.

Maricastaña strengthens its growth by betting on a Digital Paid Strategy with Lifting Group.

Maricastaña strengthens its growth by betting on a Digital Paid Strategy with...

Eagle Socks develops its Digital Strategy Plan with Lifting Group.

Eagle Socks develops its Digital Strategy Plan with Lifting Group.

Digital consulting: Your best ally in digital transformation

Digital consulting: Your best ally in digital transformation

What are the most important Influencer marketing trends this 2021 and tips to execute them successfully.

What are the most important Influencer marketing trends this 2021 and tips...

We have moved! New Lifting Group office in Valencia!

We have moved! New Lifting Group office in Valencia!

ANCO trusts Lifting Group to provide greater digital visibility.

ANCO trusts Lifting Group to provide greater digital visibility.

Aura Group, nuevo cliente Marketing Outsourcing

Aura Group, nuevo cliente Marketing Outsourcing

Buyer Persona, the key piece for any Inbound Marketing strategy.

Buyer Persona, the key piece for any Inbound Marketing strategy.

Lifting Academy | Why is it important to take care of your online reputation?

Lifting Academy | Why is it important to take care of your...

5 Consumer trends on Black Friday days leading up to Christmas and 5 tips to get the most out of them.

5 Consumer trends on Black Friday days leading up to Christmas and...

UX & UI Agency: Conversion at the core of Digital Strategy

UX & UI Agency: Conversion at the core of Digital Strategy

What is Instagram Reels and how to take advantage of it in your social media strategy?

What is Instagram Reels and how to take advantage of it in...

Lifting Academy | Monitor KPI’s in Google Ads?

Lifting Academy | Monitor KPI’s in Google Ads?

Top Mueble, Lifting Group’s new online SEO & Reputation client

Top Mueble, Lifting Group’s new online SEO & Reputation client

Lifting Academy: How to create a product on Amazon?

Lifting Academy: How to create a product on Amazon?

As the contracting of a Marketing Outsourcing service means to bet on a strategic Partner with the necessary expertise and knowledge.

As the contracting of a Marketing Outsourcing service means to bet on...

We started October learning with new Lifting Academy sessions.

We started October learning with new Lifting Academy sessions.

Lifting Group | Our commitment to the environment

Lifting Group | Our commitment to the environment

CONTACT US


JOIN THE NEWSLETTER!

Subscribe to our Newsletter and don't miss our insights