In February two Academy training sessions were held in the Lifting Group office in Barcelona. One Academy on AdWords and another Academy on WordPress (Level 2).
These two new Academy sessions were held with the objective of training the team on the latest trends and best practice, as well as going over the Lifting Group methodology with our new recruits.
ADWORDS ACADEMY OR UPDATE OF SEM TEAM AT LIFTING GROUP
The idea behind the AdWords Academy is to share and update the SEM methodology of the Lifting Group in the team as a whole. It is a methodology focused on improving the business turnover of our clients using the Pay Channel of Google (Google AdWords).
Lifting Group has extensive experience in Online Channels and, in particular, implementing actions and campaigns with Google AdWords. We are one of the first Agencies in Spain to become Google partners and we have been working for over 10 years now helping our clients to define and implement effective strategies to increase the sales through Online and Digital channels. Moreover we are now Premier Google Partners: the highest partnership and specialization level awarded by Google.
Our team of consultants are specialized in guaranteeing the maximum visibility of the business of our clients. To do this, we use a unique methodology and 100% focused on improving the results and the performance of the campaigns, as well as having extensive experience in international SEM campaigns and managing promotions for our clients in more than 40 countries around the world.
After this AdWords training session which the entire team from Barcelona participated in full, we now have the expertise to focus on the most relevant points when structuring and working on SEM campaigns using the Lifting Group methodology that is business orientated towards achieving the business objectives of the client.
In addition to the AdWords Academy, we also held a WordPress Academy (Level 2) at which some of the Lifting Group Barcelona team participated.