Ainia is a technology centre specialized in company innovation that focus mainly on the food, cosmetics and pharmacy sectors. Throughout their 30+ years of experience, they have accumulated a large number of certificates and recognitions which endorse them as drivers of sustainable competitiveness for different businesses.
This private, non-profit association is part of the Valencia region’s Technological Institutes Network (REDIT), the Spanish Federation of Technological Centers (FEDIT) and the European Food Institutes (EDI). Thanks to this and many other agreements with different organizations, both inside and outside national territory, they have been able to expand their scope of activity to the whole world.
With more than 700 associated companies and 1,300 clients, this institute develops R+D+i innovation projects, analytical studies and consultancy services. Thanks to these, they are capable of developing the progress of different companies in a transversal manner throughout their value chain.
Ainia has entrusted Lifting Group with analyzing and implementing improvement proposals across its digital assets. These are key factors in their business’ development and results, so the objective has been to identify the best actions for their specific case. Through web analytics, performance measurement and User Experience (UX) behaviour, we have worked on developing a strategy appropriate to their needs, designing a methodology for its correct implementation, as well as providing knowledge for the decision making process within their strategy.
Lifting Group has focused its strategic consulting service on improving the performance of Digital Channels, so that this contributes towards benefits for Ainia’s different stakeholders and to the generation of new business ventures.
From our Digital Strategy consultancy we provide unique solutions, aligning the digital strategy with the overall strategy of the company and ensuring its suitability through the establishment of clear objectives. These objectives are measured through KPI indicators that allow us to monitor the progress of each task performed, helping us to strengthen actions or correct possible deviations if necessary.
At Lifting Group we love taking on new challenges and we thank, once again, the trust shown in us by companies like Ainia – companies that seek to improve competitiveness in the industry in a responsible manner, without forgetting the external factors in our environment.