Our Nutriexperts team was present on March 22, 23 and 24 at the most important European meeting of the pharmaceutical industry.
Infarma is the largest fair dedicated to the pharmaceutical sector. It is the European meeting of Pharmacy that integrates the European Congress of the Pharmacy Office and the Medicines and Parapharmacy Exhibition. The fair took place at IFEMA, a fairground located in Madrid.
It is a key fair not only for the pharmaceutical sector itself at a national level, but also for all those professionals who seek to increase the visibility of their brands and increase their competitiveness.
For this 2022 edition, more than 30,000 professionals from the pharmaceutical sector gathered and more than 430 laboratories and 3,500 congress attendees were present, all distributed in 26,000 m2 of exhibition.
After the pandemic, the rise of the digital channel is increasingly latent among us, thus, the hybrid format played a fundamental role during the 3 days of the fair.
Nutralie was born in 2018 with the aim of transforming the food supplements industry with an innovative proposal totally focused on the consumer. The brand decided to redefine the model, beginning by getting to know the consumer very well and putting them at the center of priority throughout the company.
At Nutralie, as the tagline says, “start from the inside”, they work to make quality products available to users that help them find balance and well-being.
The brand’s stand has been the meeting and starting point where visitors had the opportunity to see Nutralie’s products first-hand, as well as the new launches. Among the products that have been present at the stand were two new products that the brand has recently launched, one of them Men Complex, a supplement specifically focused on men, and Hair Complex, the best ally for healthy, strong and shiny hair.
Nutralie currently has a total of 5 universes, with a range of products specifically designed to enhance the beneficial effects that our body generates naturally. These universes are:
- Well-being: focused on the contribution of an active lifestyle, helping the body to be healthy inside and out.
- Activity: these products are focused on controlling tiredness and fatigue and promoting the recovery of joints, bones and muscles, preventing possible injuries.
- Beauty: with these products they seek to take care of the interior to make you feel better on the outside.
- Defenses: products focused on strengthening a healthy and active lifestyle.
- Weight control: products focused on controlling metabolism and reducing appetite.
The stand was designed with the aim of transmitting Nutralie’s own values and DNA, transmitting sustainability through the use of recyclable materials and at the same time creating a striking stand capable of capturing the attention of any visitor.
Nutralie consolidates its leadership by expanding its product portfolio, and betting on new production schemes that at the same time guarantee the highest quality standards required by the markets where the brand operates.